Salon Growth Society

Join Jessica Moreno & Michelle Palacio as they give you insights on how to market yourself behind the chair so you can stand out in a saturated industry and attract and retain clients.

Jessica is the founder of Salon Growth Society, a digital platform dedicated to helping hairstylists grow their clientele, master marketing, and scale their businesses with confidence. What started as a passion for helping fellow stylists turned into a movement—offering digital products, educational resources, and real-life strategies tailored specifically for the beauty industry. In just a short time, Salon Growth Society has:

• Grown an engaged Instagram following through strategic, value-driven content

• Helped countless stylists through resources like the Stylist Success Starter Kit and our flagship eBook, Marketing Mastery for Cosmetologists

• Created viral content that resonates deeply with stylists trying to grow from the ground up—no handouts, no shoutouts, just real strategy • Begun laying the…